DESCRIPTION: Wheel of Terms is a Flash-based game designed for Thomson Learning. The game, which is similar to the Wheel of Fortune game show, serves as a learning tool for college students. This game keeps users' scores on www.course.com so that professors can track their students' progress. DESCRIPTION: This is a Flash-based demo designed to highlight some of the key features in Sam 2007 Prograder. This piece appeared at trade show booths, as an online demo, and in CD giveaways. DESCRIPTION: DESCRIPTION: This is a Flash-based demo designed to highlight some of the key features in Sam 2007. This demo is a movie intended to be played in the background of a trade show booth. It was later made into an online demo and CD giveaway for the sales department. DESCRIPTION: Bug Bounce is a prototype Flash-based game for Thomson Learning. The goal of the game is to get the highest score possible. This is achieved by gaining points through bouncing a bug with as much power as possible. By answering questions correctly, the player gains more power for bouncing. Overall, the purpose of this game is to add an entertaining element into learning. DESCRIPTION: This Flash demo was made for LogMeIn to show new users how to use LogMeIn Rescue. This was part of a re-branding project for LogMeIn. DESCRIPTION: A interactive Flash app for the home page of LogMeIn.com that helps visitors get to the product that best suits them. This Flash file is XML driven. DESCRIPTION: A multifunctional Flash-based button. This single swf file can be used in many ways. By simply changing the variables on the URL string, the outline color, the URL link, the text on the button, and the overall layout can be manipulated accordingly. DESCRIPTION: A set of LogMeIn logos redesigned to unify all the available products as one brand. This is part of the rebranding project for LogMeIn. DESCRIPTION: This small Flash interactive panel was made for jivjiv.com to prompt visitors to set up a store, buy wallpaper, or buy ring-tones. DESCRIPTION: A self-started Flash demonstration of how technology can mimic nature. In this interactive piece, a tree grows into a random form after given a few parameters. The user can play with the sliders of the parameters. TECH SPECS:

XML
Flash 7

DESCRIPTION: An .xml driven photo gallery to show the photos that I have taken. This website was designed to work with one of Photoshop's export commands to make updating fast and simple. TECH SPECS: HTML, Movable Type, CSS, SQL and Flash
DESCRIPTION: Mac Over Matter, a self-started side project, is a public weblog sharing digested news, reviews, musings, and tips with the Mac-based community.
OBJECTIVE: Make a dynamic site that allows for easy entry posting and editing, as well as comment posting from visitors.

SOLUTIONS: Use Movable Type software to set up a basic weblog and finetune it to an optimal design. DESCRIPTION: This was a set of gif banners aimed at generating new traffic and acquiring new users. DESCRIPTION: Mac Over Matter, a self-started side project, is a public weblog sharing digested news, reviews, musings, and tips with the Mac-based community. The versatile logo is a light-hearted take on the Mac Finder icon and also suggests knowledge, but within a fun setting. Featurization Tools are a suite of centralized Flash-based tools that simplify and accelerate the Affinnova Design Process. It automates repetitive tasks and reduces the chance of human error by pulling data from the same source. Featurization Tools create a matrix of genes and alleles; tag the matrix to indicate allele classes, constraints and special notes; generate ActionScripts automatically (thus bypassing tedious custom writing); generate XML for uploading to a database; and generate color-coded heat map data for reports. OBJECTIVE: Promote Music Teller to retailers, record industry, and investors. SOLUTIONS: Take inspiration from the logo and create a clean, modern, stylish tech look for Music Teller's identity. Using a motif of geometric shapes and muted, cool blues, unify the signage, print collateral and Music Teller graphical user interface. TECH SPECS:

COLORS: 4/4
LINE SCREEN: 120lpi
PROCESS: offset
SIZE: 8X17

DESCRIPTION: Using Affinnova's "Idea" technology, an optimal holiday calendar was derived for Affinnova's clients. This printed calendar shows the power of "Idea" by demonstrating how over one million designs can be optimized down to the top design in a given demographic. TECH SPECS:

COLORS: 4/4
LINE SCREEN: 120lpi
PROCESS: offset
SIZE: 8X17

COLORS: 2
LINE SCREEN: 120lpi
PROCESS: offset
SIZE: 11X17

DESCRIPTION: Maude's is a small coffee shop with an art deco and fifties automobile theme. Their menu, printed with two colors on a light blue linen, shared the theme. TECH SPECS:

COLORS: 4/2
LINE SCREEN: 133lpi
PROCESS: offset

DESCRIPTION: Sister Hazel is an acoustic jangle pop/rock group from the South. The Sister Hazel CD, Somewhere More Familiar, was designed using rustic imagery, evoking a sense of the familiar and reflecting the mood of the music. TECH SPECS:

COLORS: 4 and spot varnish
PAPER: Yupo
PROCESS: offset
LINE SCREEN: 133lpi

DESCRIPTION: For this promotional folder, a unique diecut mimicked the shape of the graphics. Printing was done on Yupo, a special plastic paper with a UV coat that protected the ink, thus making this folder survivable as a tradeshow giveaway. TECH SPECS:

COLORS: 2 spot metallic ink
LINE SCREEN: 133lpi
PROCESS: offset
printer: 36" Meihle

DESCRIPTION: A gang run of all the print collateral was set up to control costs. The metallic ink, alongside foil stamping, and individual numbering, deterred illegal copying of the tickets. TECH SPECS:

COLORS: 4 color Process metallic ink
LINE SCREEN: 133lpi
PROCESS: offset
SIZE: 11x17
printer: 36" Meihle

DESCRIPTION: This poster was printed using metallic inks with a 4-color separation. This gave the poster an unusual look that made it stand out. OBJECTIVE: How should promotions be produced for the AMH, the largest music event in the southeastern U.S.? Performers include James Brown, Blink 182, De La Soul, They Might Be Giants, and Sister Hazel. SOLUTIONS: Each year, create a new brand that would project the vibe of that particular year's event. OBJECTIVE: What type of magazine would attract college students? SOLUTIONS: C-zine was a free 4-color glossy hip college publication. It featured articles relating to college crowds and involved them in the 'zine by having contests and giveaways. DESCRIPTION: Pro Watt is an underwater lighting company that focuses their product line to cave divers. A brand for this company had to be built from the ground up. The "A" in the logo is based on a cave diving marker which is a very strong visual icon in cave diving. OBJECTIVE: Pro Watt, an under-water lighting company, needed a brand to aim their product line to cave divers. SOLUTIONS: The letter A in the logo is based on a cave diving marker which is a universal symbol to cave divers. The rest of the print collateral were produced with the cave diver in mind. OBJECTIVE: A playful marketing brand was needed to emphasize the focus of this children's event. SOLUTIONS: First, a playful logo was designed and carried over into the collateral. The ball image was used in all the print and ad promos along with images of children playing. TECH SPECS:

HTML and java scripts

DESCRIPTION: This site served as an extension of the Music Teller, which itself was present in retail music chains. Visual cues from Music Teller's UI and logo were incorporated in the site. TECH SPECS:

Canon EOS 7
Canon Digital G1
Canon D60

DESCRIPTION: A product called Music Teller was photographed for its print and web campaign. The photos were more "lifestyle"-based and focused on customers enjoying music bought from the Music Teller. OBJECTIVE: Sister Hazel, a pop/rock group, was looking for a new look that would suggest their homegrown, Southern roots in rock-n-roll. SOLUTIONS: Achieve "a hometown in the South" look by using rustic imagery such dirt roads and overgrown fields and by using a soft brown, yellow, and green palette. OBJECTIVE: Sister Hazel, a pop/rock group, was looking for a destination site that was unique at the time. SOLUTIONS: This web site took full advantage of DHTML, Java, message boards, and had a full online shopping experience. The site was designed around the jukebox experience. TECH SPECS:

Canon EOS 7
Canon EOS D30

DESCRIPTION: Photos of recently built homes for Eastland's new website and print collateral. TECH SPECS:

Flash
asp

DESCRIPTION: A self-started project, this Flash game was invented for two people to play over the internet in real time mode. TECH SPECS:

35 mm Canon EOS

DESCRIPTION: Ice cream products were photographed to look appetizing. The photos were used in stickers for vending freezers in stores. TECH SPECS: HTML, ASP and Flash 6
OBJECTIVE: Develop a website guiding prospective homeowners through different styles of homes at Newton Terraces. Also, create a convenient method for updating the website.
SOLUTIONS: Incorporate floor plans, specs, and news into the website to keep customers updated and interested. Separate all website images and text from the main Flash document and organize them into more manageable, external files. TECH SPECS: HTML, ASP and Flash 4
OBJECTIVE: Develop a dynamic website for a construction company. Add a human element that included playfulness and humor.
SOLUTIONS: Create animations of workers and trucks and incorporate into the website for a fun, memorable user experience. Include a back end user admin page.